Chicago has three sides: North, South, and West, each home to vibrant neighborhoods, rich histories, beloved restaurants, lively parks, and strong communities full of people who love where they live just as deeply as Ryan loves every part of this city. The city’s energy, its grit and warmth, reignited his soul. He wanted to give back — to create something that celebrated Chicago’s neighborhoods, its people, and its stories.

The thing Ryan loves most about Chicago is the people. No matter their income, neighborhood, race, or religion, everyone shares the same kindness, resilience, and pride in their communities. And he truly believes the people of Chicago — every neighborhood, every side of the city — will get involved, because they understand how powerful it can be when we come together to invest in our kids, our communities, and our future.

Our mission aims to celebrate Chicago through a combination of art, community events, branding, and love. 25% of all profits from the Chicago Love™ brand sales to organizations that prevent violence, support kids, and create real opportunities in the communities that need it most — the kinds of opportunities that keep young people from being pushed into gangs, crime, or violence simply because they don’t see another path. Growing up in Cleveland,  he saw how limited opportunities can shape a young person’s life. He knows firsthand how lack of opportunity traps people in cycles they never asked for. That’s why this mission matters so much to him.